Strategic planning for public relations : 6th edition

Strategic Management 6e

Frank Rothaermel

Ongoing crisis communication

W. Timothy

Strategic Communication: An Introduction to Theory and Global Practice

Jesper Falkheimer

Strategic Planning for Public Relations

Ronald D. Smith

Exploring Public Relations and Management Communication

Ralph Tench

Principles of Strategic Communication

Derina Rhoda Holtzhausen

Strategic Social Media Management

Karen E.

Strategic Management Ninth edition

Richard Lynch

Strategic advertising management

Larry Percy & Richard Rosenbaum-Elliott

Political Public Relations

Jesper Strömbäck

Strategic Information Management

Robert D.

Corporate communication

Joep Cornelissen

Strategic Management

Frank T.

Marketing management

Philip Kotler

Public Relations and Social Theory Key Figures, Concepts and Developments

Øyvind Ihlen

Understanding Public Relations

Lee Edwards

Strategic Management Communications for Leaders

Robyn Walker

Management & business research

Mark Easterby-Smith

Exploring Public Relations

Ralph Tench

Understanding Human Communication

Ronald B Adler

Ethics in Public Relations

Patricia J. Parsons

Corporate Communication A Guide to Theory and Practice

Joep Cornelissen

The SAGE Handbook of Public Relations

Primer of Public Relations Research

Don W. Stacks

Key concepts in public relations

Franklin B et al

Strategic Brand Management

Kevin J. Delaney

Exploring Strategic Change

Julia Balogun

Exploring research

Neil J.

Corporate Communication- A Stategic Approach to Building Reputation

Peggy Simcic Brønn and Roberta Wiig Berg

Public Relations

Dan Lattimore

Manager’s guide ro excellence in public relations and commujication management

David M.

Effective Public Relations

Cutlip, Scott M.; Center, Allen H.; Broo