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The CMO of People

Paperback • 2018 • 1. edition

The CMO of People

By Peter Navin, David Creelman

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About the book

Just as the CMO curates an experience to get the best lifetime value from customers, the head of the Human Resources department, or "The CMO of People," can curate an experience to get the best lifetime value from employees. This book explores h

Development economics and emerging economies

Book details

ISBN

9781547416639

Publisher

De Gruyter

Published year

2018

Language

Edition

1

Original title

The CMO of People

Format

Paperback

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