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Paperback • 2017 • 1. edition
By Robert T. Moran, Neil Remington Abramson
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About the book
In today's global business environment, it is vital that individuals and organizations have sophisticated global leadership skills. Communication and understanding of different cultures is paramount to business success.This new edition of the bestselling textbook, Managing Cultural Differences, guides students and practitioners to an understanding of how to do business internationally, providing practical advice on how competitive advantage can be gained through effective cross-cultural manageme...Show more
Book details
ISBN
9781138223684
Publisher
Taylor & Francis Ltd
Published year
2017
Language
Edition
1
Original title
Managing Cultural Differences
Format
Paperback
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