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English

Hardcover • 2007 • English • 2. edition
By Lawrence S. Welch, Gabriel R. G. Benito, Bent Petersen
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About the book
Also known as entry modes or foreign market servicing methods, foreign operation methods are critical criteria for companies ability to function in the international business arena. This comprehensive and accessible textbook explores the characteristics, choice, utilization and management of foreign operation methods.The book provides an extended analysis of the various foreign operation mode options, including those that have, until now, received relatively cursory treatment. Issues such a...Show more
Book details
ISBN
9781845420444
Publisher
Edward Elgar Pub
Published year
2007
Language
English
Edition
2
Original title
Foreign Operation Methods
Format
Hardcover
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