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About the book
Is strategy a coherent plan conceived at the top by a visionary leader, or is it formed by a series of individual commitments, not always reflecting what top management has in mind? If it is a series of commitments, how can they be managed? To answer these questions, Joseph L. Bower and Clark G. Gilbert present research that examines how strategy is actually made by company managers across several levels of an organization. The research penetrates the "black box"of strategy formulation and sho...Show more
Book details
ISBN
9780199277452
Published year
2013
Language
Original title
From resource allocation to strategy
Format
Paperback
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