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About the book
A new expanded edition of this must-have book for all graphic designers In 1962, when Peter Dixon joined the Sainsbury’s Design Studio, a remarkable revolution in packaging design began. The supermarket was developing its distinctive range of Own Label products, and Dixon’s designs for the line were revolutionary: simple, stripped down, creative, and completely different from what had gone before. Their striking modernity pushed the boundaries, reflecting a period full of optimism. They also ...Show more
Book details
ISBN
9780956356284
Published year
2011
Language
English
Original title
Own label
Format
Paperback
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