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Journalism and PR

Paperback • 2014 • 1. edition

Journalism and PR

By John Lloyd, Laura Toogood

0 Ratings • 0.0 of 5

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About the book

Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. The two professions have vied with each other for primacy: journalists could open or close the gates, but PR had the stories, the contacts and often the budgets for extravagant campaigns. The arrival of the internet, and especially of social media, has changed much of that. These new technologies have turned the audience into players - who play a...Show more

Book details

ISBN

9781784530624

Publisher

I.B. Tauris & Co. Ltd.

Published year

2014

Language

Edition

1

Original title

Journalism and PR

Format

Paperback

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