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Paperback • 2009 • English
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About the book
The experience economy is a fourth economic field, different from commodities, goods and services. Experiences are an economic value that is added to a product or identical with a product. When you buy an experience, you pay to spend time enjoying a series of memorable events that a company stages to engage a customer in a personal way.Fueled by an expanding global and digital economy, the experience dimension has moved into a predominant place since the 1990s. In developed countries, people hav...Show more
Book details
ISBN
9788779344327
Publisher
Santa Barbara : Aarhus University Press
Published year
2009
Language
English
Original title
Global Experience Industries : The Business of Experience Economy
Format
Paperback
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