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About the book
We are passionate believers in the potential that design thinking holds for business and tired of the "iPOD as icon" phenomenon that equates design exclusively with high-end new products. Despite seemingly endless exhortations about the value of design in business, the conversations never seem to recognize that design holds out any promise greater than the creation of sleek, high-end products. But design offers business so much more. To illustrate this, we need to swim upstream from the act of d...Show more
Book details
ISBN
9781846635281
Publisher
Bradford : Emerald Group Publishing Limited
Published year
2007
Language
Norwegian Bokmål
Original title
Design and Business
Format
Paperback
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