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English

Paperback • 2016 • 1. edition
By Norman O'Reilly, George Foster, Antonio Davila
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About the book
Sports Business Management will equip students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing, and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice.Foster, O'Reilly, and Davila present a set of modular chapters supported with plenty of examples, mini-cases, and exercises to help students apply the decision-making approach to real-world situations. Covering an international arr...Show more
Book details
ISBN
9781138919549
Publisher
Taylor & Francis Ltd
Published year
2016
Language
Edition
1
Original title
Sports Business Management
Format
Paperback
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