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Research methods / methodology

Business Research

Paperback • 2019 • 1. edition

Business Research

By Donald R. Cooper

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About the book

A concise, simplified approach to the research process in business and management, guiding students step-by-step through their research project, from exploring questions and problems, to designing the research, and lastly, writing the results. Chapters include a design matrix and three sets of questions by research objective to help identify the designs that are appropriate for a project and why. There are also seven road marker activities -exploring, planning, creating, conducting, collecting, ...Show more

Research methods: general

Book details

ISBN

9781544307824

Publisher

SAGE Publications Inc

Published year

2019

Language

Edition

1

Original title

Business Research

Format

Paperback

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