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About the book
This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding...Show more
Book details
ISBN
9780273786542
Published year
2014
Language
Original title
Digital Business and E-Commerce Manageme
Format
Paperback
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1 Ratings • 5.0 of 5