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© 2026 Bookis AS
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© 2026 Bookis AS
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Hardcover • 2018 • 1. edition
By Barbara Allen, Daniel Stevens
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About the book
This book represents the first systematic effort to examine (1) the factual accuracy of the claims made in an entire political advertising campaign, (2) the visuals and sound cues used in that advertising and their relationship with the tone and accuracy of ads, and (3) the impact of the accuracy of claims on what people know and how they vote in a real campaign. The research is based on several years of labor-intensive coding of the factual accuracy of every claim made in the presidential ads i...Show more
Book details
ISBN
9781498531597
Publisher
Lexington Books
Published year
2018
Language
Edition
1
Original title
Truth in Advertising?
Format
Hardcover
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