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Brand Activism: from purpose to action

Paperback • 2021 • English

Brand Activism: from purpose to action

By Christian Sarkar, Philip Kotler

0 Ratings • 0.0 of 5

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About the book

"...Brand Activism will be required reading, not only in business schools and by NGOs and campaigners, but by asset managers, owners, pension funds' trustees and senior corporate executives worldwide."- Hazel Henderson, founder, Ethical Markets"Kotler and Sarkar convincingly make the case as to why values-driven marketing requires taking the right actions too. Timely, progressive and ground-breaking, their how-to brand activism framework should be the go-to guide for marketers wanting to make a ...Show more

Biography, Literature and Literary studies
Brands and branding

Book details

ISBN

9781734244113

Published year

2021

Language

English

Original title

Brand Activism: from purpose to action

Format

Paperback

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