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Paperback • 2021 • English
By Christian Sarkar, Philip Kotler
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About the book
"...Brand Activism will be required reading, not only in business schools and by NGOs and campaigners, but by asset managers, owners, pension funds' trustees and senior corporate executives worldwide."- Hazel Henderson, founder, Ethical Markets"Kotler and Sarkar convincingly make the case as to why values-driven marketing requires taking the right actions too. Timely, progressive and ground-breaking, their how-to brand activism framework should be the go-to guide for marketers wanting to make a ...Show more
Book details
ISBN
9781734244113
Published year
2021
Language
English
Original title
Brand Activism: from purpose to action
Format
Paperback
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