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Media studies: internet, digital media and society

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Media studies: internet, digital media and society

Groundswell

Hardcover • 2008 • English • 1. edition

Groundswell: Winning in a World Transformed by Social Technologies

By Charlene Li, Josh Bernoff

7 Ratings • 4.0 of 5

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About the book

Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it s unstoppable, it affects every industry and it s utterly foreign to the powerful companies running things now. When consumers you ve never met are rating your company s products in public forums with which you have no experience or influe...Show more

Media studies: internet, digital media and society

Social media / social networking

Book details

ISBN

9781422125007

Publisher

Harvard Business Review Press

Published year

2008

Language

English

Edition

1

Original title

Groundswell

Format

Hardcover

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Other versions

Groundswell

Paperback · 2019

Reviews · 0

7 Ratings • 4.0 of 5

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