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About the book
Popular with fashion lovers everywhere, ASOS is one of the UK's largest online fashion retailers. It is the most visited fashion website in the world for 18-34 year olds and ships goods to over 230 countries globally.How did ASOS build such a hugely successful global brand? Discover what makes people shop at ASOS and how the brand has grown since it's launch in 2000. Learn about the brains behind the iconic brand, including the original founders, explore key business concepts in a straightforwar...Show more
Book details
ISBN
9780750280686
Publisher
Hachette Children's Group
Published year
2014
Language
Edition
1
Original title
Big Business: ASOS
Format
Hardcover
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