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© 2026 Bookis AS
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Paperback • 2007 • English
By Bruce C. Greenwald, Judd Kahn
2 Ratings • 5.0 of 5
About the book
Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position. Over the last two decades, the conventional approac...Show more
Book details
ISBN
9781591841807
Publisher
National Geographic Books
Published year
2007
Language
English
Original title
Competition Demystified A Radically Simplified Approach to Business Strategy
Format
Paperback
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2 Ratings • 5.0 of 5
