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© 2026 Bookis AS
English
Norway
Region is based on IP address
Hardcover • 2019 • 1. edition
By Alan Fyall, France) Legoherel Patrick (University of Angers, France) Frochot Isabelle (Universite Savoie Mont Blanc, Youcheng Wang
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About the book
The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences.Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing gl...Show more
Book details
ISBN
9781138121270
Publisher
Taylor & Francis Ltd
Published year
2019
Language
Edition
1
Original title
Marketing for Tourism and Hospitality
Format
Hardcover
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