New Perspectives on Retailing and Store Patronage Behavior

Pocket • Norsk Bokmål

New Perspectives on Retailing and Store Patronage Behavior

Av Torben Hansen

0 vurderinger • 0.0 av 5

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Om boken

Retailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an increasing proportion of gross national products and employment but is, however, also faced with problems and opportunities like increased product complexity, rapidly changing consumer expectations, and the introduction of new technologies. Also, consumers are facing markets of increasingly complexity when making decisions on how to conduct their behavior, pr...Vis mer

Om boken

ISBN

9781402079542

Forlag

uuu : Springer US

Språk

Norsk Bokmål

Originaltittel

New Perspectives on Retailing and Store Patronage Behavior

Format

Pocket

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