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Om boken
Today's consumers are turning the tables on traditional media. They cannot be herded towards some Next Big Thing but switch their attention in a heartbeat if they catch the buzz of something new and exciting. Fans forage for new discoveries, pursuing personal interests while leaving trails and clues for others to follow. Savants, Enthusiasts and Originators play influential roles in the fan economy recording their finds, expressing their opinions and leading communities of fellow fans. As a resu...Vis mer
Om boken
ISBN
9781857883985
Publiseringsår
2007
Språk
Utgave
null
Originaltittel
Net, Blogs and Rock'n'Roll
Format
Frakt og retur
Frakt
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