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Signs of Life

Innbundet • 2017 • 1. utgave

Signs of Life

Av Stephen Bayley

0 vurderinger • 0.0 av 5

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Om boken

Nietzsche said all of life is a question of taste. And he was right. But nowadays all of life is also a question of branding. A brand is not something concocted by graphic designers and marketing consultants: it is "the intangible aspects of an intangible thing", as Massimo Vignelli (who re-branded the New York subway) explained. Brand values are the expectations and associations that all successful (and, indeed, unsuccessful) products and services possess. And now they are under threat from Hea...Vis mer

Grafisk design

Om boken

ISBN

9781911422105

Forlag

Circa Press

Publiseringsår

2017

Språk

Utgave

1

Originaltittel

Signs of Life

Format

Innbundet

Frakt og retur

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Omtaler · 0

0 vurderinger • 0.0 av 5

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