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The Intelligent Marketer's Guide to Data Privacy

Innbundet • 2019 • 1. utgave

The Intelligent Marketer's Guide to Data Privacy

Av Robert W. Palmatier, Kelly D. Martin

0 vurderinger • 0.0 av 5

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Om boken

Firms are collecting and analyzing customer data at an ever increasing rate in response to evidence that data analytics (precision targeting, improved selling) generates a positive return. Yet efforts often ignore customers' privacy concerns and feelings of vulnerability with long-term effects on customers' trust, relationships, and ultimately financial performance. Big data, privacy, and cybersecurity often is relegated to IT and legal teams with minimal regard for customer relationships.This b...Vis mer

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Om boken

ISBN

9783030037239

Forlag

Springer Nature Switzerland AG

Publiseringsår

2019

Språk

Utgave

1

Originaltittel

The Intelligent Marketer's Guide to Data Privacy

Format

Innbundet

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Omtaler · 0

0 vurderinger • 0.0 av 5

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