The Reputation Economy

Digital marketing

Alan Charlesworth

Designed for digital

Jeanne W. Ross

Rethinking Competitive Advantage New Rules for the Digital Age

Ram Charan

The experience economy

B.Joseph Pine, James H. Gilmore

The Social CEO

Damian Corbet

Marketing rebellion

Mark Schaefer

Groundswell

Marketing Rebellion The Most Human Company Wins

Mark W. Schaefer

Trust Inc.

Matthew Yeomans

Digital Branding

Daniel Rowles

The Fix

Liam Vaughan

X

Brian Solis

Social Media Marketing

Tracy L. Tuten

Digital to the Core

Mark Raskino

Digital marketing integrating strategy and ta…

Ira Kaufman,

The Triumph of Emptiness

Mats Alvesson

Leading Digital

George Westerman

Emarketing excellence

Dave Chaffey

Socialnomics

Erik Qualman

The new rules of marketing & PR

David Meerman

Emarketing exellence

Dave chaffey

Influence What it Really Means and how to Make it Work for You

Jenny Nabben

How to win freinds & Influence people in the Digital Age

Dale Caregie

Digital Marketing: Strategy, Implementation and Practice

Dave Chaffey,

The Intention Economy When Customers Take Charge

Doc Searls

Reputation Management

Sabrina Helm

The new rules of marketing and PR

David Meerman

Exploring entrepreneurship practices and pers…

Richard Blundel

Entrepreneurship and Innovation

Tim Mazzarol

The Thank You Economy

Gary Vaynerchuk

Online Public Relations A Practical Guide to Developing an Online Strategy in the World of Social Media

David Phillips

Corporate Communication- A Stategic Approach to Building Reputation

Peggy Simcic Brønn and Roberta Wiig Berg

Building reputational capital

Jackson K T

Fame & Fortune

Charles J.

Public Relations

Dan Lattimore

Positioning: The battle for your mind

Al Ries,

digital economy

don tapscott