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Norsk

Zag

Pocket • 2006 • Engelsk

Zag

Av Marty Neumeier

0 vurderinger • 0.0 av 5

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Om boken

"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough-today companies need "radical differentiation" to create lasting value for their shareholders and customers. In a...Vis mer

Om boken

ISBN

9780321426772

Forlag

Peachpit Press Publications

Publiseringsår

2006

Språk

Engelsk

Originaltittel

Zag

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

0 vurderinger • 0.0 av 5

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