Services Marketing: 6th edition

Services Marketing

Jochen Wirtz

Services Marketing People, Technology, Strategy

Jochen Wirtz

Social Media

Jason McDonald

Sales Force Management

Mark W.

Auditing and Assurance Services

Alvin A.

Service Logic

Professor Per Skalen

Social Medis Marketing. A practitioner Guide.

Sved Hollensen

Service innovation

Anders Gustafsson

Services Marketing: Integrating Customer Focus Across the Firm

Alan Wilson

Principles of Marketing Scandinavian Edition

Anders Parment

Fundamentals of selling

Charles M.

Global marketing

Svend Hollensen

Service management operations, strategy, info…

Fitzimmons James

Serviceledelse - veien til fornøyde kunder

Kjell-Ragnar Berge

Marketing Research: an integrated approach

Alan Wilson

Marketing Management

Philip Kotler

Essentials of marketing communications

Chris. Fill

Marketing Management Norwegian Glossary

Philip Kotler

Amazon.com Services Marketing: Integrating Customer Focus Across the Firm

Valerie Zeithalm, Mary Jo Bitner, Dwayne Gremler

Serviceheltene

Tor Wallin Andreassen

Marketing Management 13th edition

Philip Kotler

Services Marketing - Integrating Customer Focus Across the Firm

Alan Wilson

Markedsføring

Liss Hovland

Consumer behaviour

Håvard hansen

Services Mangement

Jay Kandampully

Markedsføringsledelse 12e

Philip Kotler

Service management

Richard Normann

Markedsføring av tjenester

Christian Grønroos

Industriell markedsføring

Gunnar E. Wille

Gjestebehandling

Kjell E. Innli

International Marketing (seventh edition)

Philip R. Cateora

Markedsføringsledelse

Svein-Erik Blom

Industrispionasje

Charlie Nordblom

Marketing

Stig Ingebrigtsen