Services Marketing, 5e

Services Marketing

Jochen Wirtz

Services Marketing People, Technology, Strategy

Jochen Wirtz

Marketing

Paul Baines

Services marketing integrating customer focus across the firm

Alan Wilson

Business-to-Business Marketing

Ross Brennan

Marketing management

Philip Kotler

Selling and sales management

David Jobber

Marketing Concepts & Strategies

UK) Simkin Lyndon (Oxford Brookes University

Services Marketing: Integrating Customer Focus Across the Firm

Valarie Zeithaml

Service marketing

Alan Wilson

Principles of Marketing, Global Edition

Philip Kotler,

Integrated marketing communications

Chitty

Marketing Ethics & Society

Customer Service A Practical Approach Sixth Edition

Elaine K. Harris

Marketing for Hospitality and Tourism

Kitler Bowen

E-Marketing

Judy Strauss

Principles of marketing

Philip Kotler

Relationship Marketing Exploring Relational Strategies in Marketing

John Egan

Amazon.com Services Marketing: Integrating Customer Focus Across the Firm

Valerie Zeithalm, Mary Jo Bitner, Dwayne Gremler

Services Marketing - Integrating Customer Focus Across the Firm

Alan Wilson

Markedsføring

Liss Hovland

International Marketing

Ghauri

Marketing Managment 12e

Philip Kotler

Retail Marketing

Peter McGoldrick

Foundations of Marketing

David Jobber

Microeconomics

Daniel L.

Business marketing strategy : cases, concepts, and applications

V. Kasturi Rangan

Understanding Consumer Behavior

J. Paul Peter