Om boken
Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions. With cases and examples from across the globe including Apple, BMW, Uber, L'Oreal and Sta...Vis mer
Om boken
ISBN
9781473953697
Forlag
SAGE Publications Ltd
Publiseringsår
2017
Språk
Utgave
1
Originaltittel
Corporate Communication
Format
Innbundet
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