Strategic precommitment modifies the first-mover advantage

Strategic Brand Management A European Perspec…

Kevin J. Delaney

Strategy - an international perspevtice

Bob Adelman

Strategy Beyond the Hockey Stick

Chris Bradley

Pre-suasion

Robert B. Cialdini

Strategy That Works

Paul Leinwand

Principles of Marketing Scandinavian Edition

Anders Parment

Foundations of Strategy

Robert M. Grant

Strategic Innovation Management

Joe Tidd

The Innovator's Method

Nathan Furr

New Products Management

Crawford / Benedetto

Strategic Marketing Management

Alexander Chernev

The End of Competitive Advantage

Rita Gunther McGrath

Playing to Win

A. G. Lafley

Strategic Management Concepts and Cases

Frank T. Rothaermel

Short Introduction to Strategic Management

Torben Juul

Strategic Management

Frank Rothaermel

Strategic advertising management

Larry Percy

Fundamentals of Strategy

Gerry Johnson,

Gaining and sustaining competitive advantage

Jaynal. Abedin

Strategic Market Management: Global Perspectives, First Edition

Marketing Management: First European Edition

Philip Kotler,

Strategic Brand Management

Kevin J. Delaney

The New Strategic Brand Management Creating and Sustaining Brand Equity Long Term

Jean-Noël Kapferer

The innovator's guide to growth

Scott Adams

Strategic Entrepreneurship

PHILIP; GOOD ALSTON

Bancroftstrategien

Robert <ludlum

Customer Equity Management

Roland Ahlstrand

Wharton on Dynamic Competitive Strategy

George S. Day

The Competitive Strategy

Michael E. Porter

Co-opetition

Adam M

Profiting from Uncertainty Strategies for Succeeding No Matter What the Future Brings

Paul Schoemaker

Positioning: The battle for your mind

Al Ries,

Positioning the battle for your mind

International Congress of Actuaries

The Innovator's Dilemma

Clayton E. Cramer

Product Leadership Creating And Launching Superior New Products

Robert G. Cooper

Competitive advantage of nations

Opening Digital Markets

Walid Mougayar

Selvbestemt framtid : veivalgsstrategi for ikke-kommersielle virksomheter

Jan H. Heitmann

Strategic alliances

Peter Lorange