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An Introduction to Social Media Marketing

Pocket • 2015 • 1. utgave

An Introduction to Social Media Marketing

Av Alan Charlesworth

0 vurderinger • 0.0 av 5

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Om boken

Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'. This is the first textbook for students that offers a step by step guide to this newly dominant marketing discipline. Mirroring its sister text Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a lighter, hands-on...Vis mer

Om boken

ISBN

9780415856171

Forlag

Taylor & Francis Ltd

Publiseringsår

2015

Språk

Utgave

1

Originaltittel

An Introduction to Social Media Marketing

Format

Pocket

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Omtaler · 0

0 vurderinger • 0.0 av 5

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