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Essential guide to marketing planning

Paperback • 2010 • English

Essential guide to marketing planning

By Marian Burk

1 Ratings • 5.0 of 5

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About the book

Essential Guide to Marketing Planning 2e takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed. It offers you practical guidance in how to research, prepare and present a great marketing plan.

Economics, Finance, Business and Management
Business and Management

Book details

ISBN

9780273725763

Published year

2010

Language

English

Original title

Essential guide to marketing planning

Format

Paperback

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Reviews · 0

1 Ratings • 5.0 of 5

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