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Marketing for Entrepreneurs

Paperback • 2012 • English

Marketing for Entrepreneurs

By Frederick G. Crane

0 Ratings • 0.0 of 5

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About the book

Marketing for Entrepreneurs, 2nd Edition provides insights, strategies, and tips on how to apply entrepreneurial marketing concepts to increase the chances of venture success. The text focuses on how marketing can be used to find, evaluate, and exploit the right venture opportunity. It then walks students and professionals through the various phases and steps of the marketing process, highlighting specifically what is unique to and effective for entrepreneurial pursuits.

Advertising, marketing and sponsorship law

Book details

ISBN

9781452230047

Published year

2012

Language

English

Original title

Marketing for Entrepreneurs

Format

Paperback

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