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Corporate Communication - A Guide to Theory and Practice

Paperback • 2017 • English • 1. edition

Corporate Communication - A Guide to Theory and Practice

By Joep P. Cornelissen

0 Ratings • 0.0 of 5

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About the book

Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions. With cases and examples from across the globe including Apple, BMW, Uber, L'Oreal and St...Show more

Business and Management

Book details

ISBN

9781473953703

Publisher

Sage publications ltd

Published year

2017

Language

English

Edition

1

Original title

Corporate Communication - A Guide to Theory and Practice

Format

Paperback

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