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© 2026 Bookis AS
English
Sweden
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Paperback • 2022 • English
By Jonah Berger
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About the book
“Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher.” —Jim Collins, author Good to Great, coauthor Built to Last From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind. Everyone has something they want to change. Marketers want to change their customers’ minds and leaders w...Show more
Book details
ISBN
9781982108649
Publisher
Simon and Schuster
Published year
2022
Language
English
Original title
The Catalyst How to Change Anyone's Mind
Format
Paperback
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