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English
Sweden
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Fast delivery with
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© 2026 Bookis AS
English
Sweden
Region is based on IP address
About the book
Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas-entrepreneurs, teachers, politicians, and journalists-struggle to make them "stick." In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale prin...Show more
Book details
ISBN
9780812982008
Publisher
Random house publishing group
Published year
2010
Language
English
Edition
1
Original title
Made to stick
Format
Paperback
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