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English
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© 2026 Bookis AS
English
Sweden
Region is based on IP address
Paperback • 2011 • English • 1. edition
By Michael Czinkota, Gilbert Zvobgo
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About the book
Intended primarily at intermediate and advanced undergraduate and postgraduate students taking International Marketing modules. This book covers the range of international marketing topics, logically divided into four Parts that outlines the core concepts of international marketing, and discuses the environmental forces.
Book details
ISBN
9781408009239
Publisher
Cengage Learning EMEA
Published year
2011
Language
English
Edition
1
Original title
International Marketing
Format
Paperback
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