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Paperback • 2013 • English • 1. edition
By Mike Peng
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About the book
Helps you discover both sides of international business and how to prepare for the future. This book shows you what it's like for foreign businesses entering a new market; and reveals what domestic companies must do to survive foreign competition. It also helps you prepare for your exams and for your career.
Book details
ISBN
9781133953265
Publisher
Cengage Learning, Inc
Published year
2013
Language
English
Edition
1
Original title
Global Strategic Management, International Edition
Format
Paperback
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