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© 2026 Bookis AS
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Paperback • 2017 • 1. edition
By Ulrik Wagner, Rasmus K. Storm, Klaus Nielsen
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About the book
Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into a major global industry. Structured into four sections, the book covers the key issues in the Business of professional sport: The New Sport Environment – Analysing the consequences of increasing commercialisation by looking at the multi-billion dollar sports goods industry;...Show more
Book details
ISBN
9781473948051
Publisher
SAGE Publications
Published year
2017
Language
Edition
1
Original title
When Sport Meets Business Capabilities, Challenges, Critiques
Format
Paperback
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