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Selling the Five Rings The International Olympic Committee and the Rise of Olympic Commercialism

Paperback • 2004 • English

Selling the Five Rings The International Olympic Committee and the Rise of Olympic Commercialism

By Robert Knight Barney, Stephen R. Wenn, Scott G. Martyn

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About the book

The original scheme for the modern Olympic Games was hatched at an international sports conference at the Sorbonne in June 1894. At the time, few provisions were made for the financial underwriting of the project--providence and the beneficence of host cities would somehow take care of the costs. For much of the first century of modern Olympic history, this was the case, until the advent of television and corporate sponsorship transformed that idealism. Now, linking with the five-ring logo is go...Show more

Entrepreneurship / Start-ups
Sporting events and management
Olympic and Paralympic games

Book details

ISBN

9780874808094

Publisher

University of Utah Press

Published year

2004

Language

English

Original title

Selling the Five Rings The International Olympic Committee and the Rise of Olympic Commercialism

Format

Paperback

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