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English

The Product Manager's Desk Reference 2E

Hardcover • 2014 • 1. edition

The Product Manager's Desk Reference 2E

By Steven Haines

0 Ratings • 0.0 of 5

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About the book

Whatever your business sells, product management is one of the most important functions in the organization's pursuit of profits. With everexpanding globalization and increasingly fierce competition, the stakes are higher than ever--and the room for error narrower than ever.Introducing a brand-new Product Management Life Cycle (PMLC) model, The Product Manager's Desk Reference, Second Edition, provides the knowledge, tools, and insight you need to establish yourself as a cutting-edge productmana...Show more

Book details

ISBN

9780071824507

Publisher

McGraw-Hill Education - Europe

Published year

2014

Language

Edition

1

Original title

The Product Manager's Desk Reference 2E

Format

Hardcover

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