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Visual Merchandising for Fashion

Paperback • 2014 • 1. edition

Visual Merchandising for Fashion

By Sarah Bailey, Jonathan Baker

1 Ratings • 4.0 of 5

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About the book

How do we define retail spaces to maintain commerciality and the 'experience' to encapsulate the virtual world as well as the physical one? How do we journey from private to public place? Where do people meet before they go shopping? Why do we go to a particular store and not another? What makes things sell? What first attracts us to a brand? Visual merchandising is concerned with all of these questions - and incorporates the relationship between brand, consumer, product and environment.This boo...Show more

Book details

ISBN

9782940496129

Publisher

Bloomsbury Publishing PLC

Published year

2014

Language

Edition

1

Original title

Visual Merchandising for Fashion

Format

Paperback

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Other versions

Visual Merchandising for Fashion

Visual Merchandising for Fashion

Paperback · 2021

Reviews · 0

1 Ratings • 4.0 of 5

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