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© 2026 Bookis AS
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Paperback • 2014 • 1. edition
By Sarah Bailey, Jonathan Baker
1 Ratings • 4.0 of 5
About the book
How do we define retail spaces to maintain commerciality and the 'experience' to encapsulate the virtual world as well as the physical one? How do we journey from private to public place? Where do people meet before they go shopping? Why do we go to a particular store and not another? What makes things sell? What first attracts us to a brand? Visual merchandising is concerned with all of these questions - and incorporates the relationship between brand, consumer, product and environment.This boo...Show more
Book details
ISBN
9782940496129
Publisher
Bloomsbury Publishing PLC
Published year
2014
Language
Edition
1
Original title
Visual Merchandising for Fashion
Format
Paperback
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1 Ratings • 4.0 of 5
