Hardcover • 2015 • English

Non-Obvious: How to Think Different, Curate Ideas and Predict the Future

Name: Non-Obvious: How to Think Different, Curate Ideas and Predict the Future
SKU: 9781940858104
Availability: OutOfStock
ISBN: 9781940858104

By Rohit Bhargava

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About the book

The sad truth about most trend predictions is that they seem to focus on restating the blatantly obvious. Predicting the "rise of wearable technology" in 2015 is a bit like predicting the ground will be wet the day after a rain storm ... it is undoubtedly true - but relatively useless to hear out loud. Five years ago, longtime brand consultant and marketing Professor Rohit Bhargava began producing his annual "Non-Obvious Trend Report" where he curated 15 trends to describe consumer behavior, mar...Show more

Book details

ISBN

9781940858104

Publisher

Ideapress Publishing

Published year

2015

Language

English

Original title

Non-Obvious: How to Think Different, Curate Ideas and Predict the Future

Format

Hardcover

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