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About the book
On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designers and product managers understand users so they can craft elegant digital experiences. While data can enhance design, design can bring deeper meaning to data. This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts. Complete with real-worl...Show more
Book details
ISBN
9781449334833
Publisher
O'Reilly Media, Inc, USA
Published year
2014
Language
Edition
1
Original title
Data-Driven Design
Format
Paperback
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