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English

Revenue management

Paperback • 1997

Revenue management

By Robert Twycross

0 Ratings • 0.0 of 5

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About the book

From the man the Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and refocus your business on growth. Whatever happened to growth? In Revenue Management, Robert G. Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dis...Show more

Book details

ISBN

9780767900331

Published year

1997

Language

Original title

Revenue management

Format

Paperback

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