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Storynomics

Hardcover • 2018 • 1. edition

Storynomics

By Robert McKee, Thomas Gerace

0 Ratings • 0.0 of 5

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About the book

Storynomics - Story-Driven Marketing in the Post-Advertising World is a brilliant book that's destined to send shockwaves through the worlds of marketing and branding. Drawing on the experiences gained with his Storynomics seminars, Robert McKee - author of Story: Substance, Structure, Style and the Principles of Screenwriting and Dialogue: The Art of Verbal Action for Page, Stage and Screen - has teamed up with Tom Gerace to produce a work that is at once imaginative, innovative and inspiration...Show more

Creative writing and creative writing guides

Book details

ISBN

9780413778000

Publisher

Methuen Publishing Ltd

Published year

2018

Language

Edition

1

Original title

Storynomics

Format

Hardcover

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Storynomics

Storynomics

Hardcover · 2018

Reviews · 0

0 Ratings • 0.0 of 5

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