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Strategic Management of Technological Innovation

Paperback • 2020 • English

Strategic Management of Technological Innovation

By Melissa A.

3 Ratings • 4.7 of 5

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About the book

Melissa Schillings Strategic Management of Technological Innovation, is the #1 innovatoin strategy text in the world.  It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic cove...Show more

Economics, Finance, Business and Management
Business and Management
Business innovation

Book details

ISBN

9781260565799

Published year

2020

Language

English

Original title

Strategic Management of Technological Innovation

Format

Paperback

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Reviews · 0

3 Ratings • 4.7 of 5

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