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English

Paperback • 2018 • 1. edition
By Erik Mooi, Marko Sarstedt, Irma Mooi-Reci
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About the book
The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods.
Book details
ISBN
9789811353444
Publisher
Springer Verlag, Singapore
Published year
2018
Language
Edition
1
Original title
Market Research
Format
Paperback
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