P2+C=5 A New Formula for Media Planning Post Covid

Fundamentals of Media Effects

Jennings Bryant

Principles of Integrated Marketing Communications

Lawrence Ang

Media & Society

Nicholas Carah

Understanding media economics

Gillian Doyle

McQuail's Media and Mass Communication Theory

DipPSA, McQuail Denis MA PhD

The Media Education Manifesto

David Buckingham

Media/Society

David R. Croteau

Persuasive Copywriting

Andy Maslen

Mass Communications and Media Studies

Peyton Paxson

Understanding New Media

Eugenia Siapera

Keywords for Media Studies

Social Media

Christian Fuchs

Media, Culture and Society

Paul Hodkinson

Integrated marketing communications

Chitty

Media and communication

Paddy Scannell

The new rules of marketing & PR

David Meerman

The Cultural Industries

David Hesmondhalgh

Media, Society, World

Nick Couldry

Media and Society

James (EDT) Curran

Critical terms for media studies

Mark A'Bear

Spreadable Media

Henry Jenkins,

McQuail's Mass Communication Theory

Denis McQuail

Media Consumption and Public Engagement

Nick Couldry

Media Effects Advances in Theory and Research

Jennings Bryant

Mediatization

McQuail’s Mass Communication Theory

Denis McQuail

Media Anthropology

Mihai Coman

Media and Cultural Studies

Meenakshi Gigi Durham, Douglas M. Kellner

Understanding Media Cultures

Nick Stevenson

Understanding Media Culture

Jostein Gripsrud

Positioning

Al Ries

A Virtuous Circle

Pippa Norris

Media Organisations in Society

James Curran

Communication Theories: origins, methods and users in the mass media

James W

Consumer Culture and Postmodernism

Mike Featherstone

Platforms and cultural production

Brooke Erin Duffy

Podcasting Marketing Strategy

Daniel Rowles

Civic Media Literacies

USA) Mihailidis Paul (Emerson College

Strategic Management in the Media

Lucy Kung