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English

High-Involvement Innovation: Building and Sustaining Competitive Advantage Through Continuous Change

Paperback • 2003 • English

High-Involvement Innovation: Building and Sustaining Competitive Advantage Through Continuous Change

By John Bessant

0 Ratings • 0.0 of 5

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About the book

At a time when the turbulent and uncertain environment demands more innovation than ever, most businesses only engage a small proportion of their staff in innovative activities. Whilst they may have groups and individuals who are ‘licensed to innovate’ by virtue of their particular departmental badges (e.g. R&D, business development etc.) they often ignore the contribution which the rest of the staff could make. Innovation involves a lot of small incremental steps, as well as the occasional dram...Show more

Book details

ISBN

9780470847077

Publisher

WILEY

Published year

2003

Language

English

Original title

High-Involvement Innovation: Building and Sustaining Competitive Advantage Through Continuous Change

Format

Paperback

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