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Strategic Design

Paperback • 2016 • English

Strategic Design

By Giulia Calabretta

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About the book

Design professionals' in innovation are no longer just executors of new product and/or service design briefs but are increasingly involved in the crafting of these briefs and in the strategic decisions leading to these briefs. Their rol is growing towards a more strategic one. In order to effectively play this role, design professionals need to master a set of strategic practices - i.e., routinized actions and ways of working. However, many designers lack knowledge on specific practices for acti...Show more

Production and quality control management

Book details

ISBN

9789063694456

Publisher

BIS Publishers B.V.

Published year

2016

Language

English

Original title

Strategic Design

Format

Paperback

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