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Consumer Behaviour

Paperback • 2010 • English

Consumer Behaviour: A Nordic Perspective

By Karen Christensen, Elling Borgeraas, Kjell Arne

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About the book

This is the first Nordic textbook in Consumer Behaviour. The aims of the book are to describe and explain consumer behaviour in general and stimulate reflection on Nordic consumer behaviour in particular.

Economics, Finance, Business and Management
Industry and industrial studies

Book details

ISBN

9789144055770

Published year

2010

Language

English

Original title

Consumer Behaviour

Format

Paperback

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