Paperback • 2010 • English
Consumer Behaviour: A Nordic Perspective
By Karen Christensen, Elling Borgeraas, Kjell Arne
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About the book
This is the first Nordic textbook in Consumer Behaviour. The aims of the book are to describe and explain consumer behaviour in general and stimulate reflection on Nordic consumer behaviour in particular.
Book details
ISBN
9789144055770
Published year
2010
Language
English
Original title
Consumer Behaviour
Format
Paperback
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